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Yahoo Chief Explains Rejection Of Microsoft BidSAN FRANCISCO Jerry Yang, the chief executive of Yahoo, explained his company’s rejection of Microsoft’s buyout offer in a letter to shareholders late Wednesday outlining why he believed the bid, initially valued at $44.6 billion, was too low. Related Little Room for Yahoo to Maneuver (February 14, 2008) Microsofts Yahoo BidFull coverage of Microsofts offer to buy Yahoo, who is advising, who else might be in play and where the bid goes from here. Go to Bits » Go to DealBook » Times Topics: Microsoft-Yahoo Deal »“We have a huge market opportunity and are uniquely positioned to capitalize on it," Mr. Yang wrote. “The global online advertising market is projected to grow from $45 billion in 2007 to $75 billion in 2010. And we are moving quickly to take advantage of what we see as a unique window of time in the growth and evolution of this market to build market share and to create value for stockholders." The letter is not likely to hold many surprises for investors who follow Yahoo closely, as it largely repeats points the company’s executives have made in recent months. And it sheds no light into what next steps Yahoo might pursue, following Monday’s rejection of Microsoft’s offer. Microsoft has vowed to press forward with its bid. In the letter, Mr. Yang listed what he said were Yahoo’s strengths, including the company’s recognized brand; the approximately 500 million monthly users of its services around the world; its dominance of the display advertising market online; and a long list of partnerships with top Web publishers like Comcast, eBay and some 600 newspapers. Mr. Yang also noted the company’s strong cash position, and its ownership stakes in Yahoo Japan, and Alibaba, a Chinese Internet company. The letter goes on to outline Yahoo’s strategy of becoming a starting point for the most consumers on the Web, and a "must buy" for advertisers, two points that he has emphasized multiple times with investors and analysts. “I want you to know that the Yahoo board of directors and management team remain committed to pursuing initiatives that maximize value for all our Yahoo stockholders," Mr. Yang wrote. “This is a great company and we are moving quickly to make it even better.” Tag CloudExternal InformationAdditional InformationBlast off for StarCraft 2...Orange to sell iPhone in France... A First Look at the Google Phone... Which Advertiser Is on Your Friend List?... Where Am I?News Main Page - Business - Yahoo Chief Explains Rejection Of Microsoft Bid |
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