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Television Advertising Shows Signs Of RecoveryEstimates coming from ITV’s salesforce suggest that the total TV advertising market grew by 3 per cent in January and March — although it suffered a 5 per cent shortfall in February. That would imply that the quarter as a whole is slightly up. Forecasters predicted that advertising would be anywhere between flat at best and down by 3 per cent in 2007, as advertisers continued to steer money towards the internet. ITV itself tends to perform about 2 percentage points or 3 percentage points below the market as a whole, reflecting its declining audience, while Channel 4 takes up the largest part of the shortfall. TV executives said that they were particularly relieved by the March bookings, which appear to demonstrate that February’s weakness was isolated. The fear had been that after what appeared to be a modest recovery at the beginning of this year the industry would encounter a repeat of the plunge during 2006. Last year, television advertising was down by about 6 per cent, making it one of the weakest years in recent memory. ITV is particularly hurt by a weak market, because it is unable to increase prices to compensate for lost audiences because of competition rules. Tag CloudExternal InformationAdditional InformationD1 biofuels jobs to go in face of US subsidies...Ceridian to Be Taken Private in $5.3 Billion Deal... Super size me... Report Details Smithsonian Business Unit’s Problems... Where Am I?News Main Page - Business - Television Advertising Shows Signs Of Recovery |
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