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Strong Sales In Russia And China Help Avon


Avon Products reported quarterly profit yesterday that topped Wall Street expectations, helped by strong sales in China and Russia.

Earnings rose to $150 million, or 34 cents a share, in the first quarter, from $56.2 million, or 12 cents a share, a year earlier. Analysts, on average, had forecast 28 cents a share, according to Reuters estimates.

Quarterly revenue rose 9 percent, to $2.16 billion. Analysts average forecast was $2.14 billion.

Sales in China grew 44 percent while sales in Central and Eastern Europe increased 17 percent, helped by strength in perfumes and color cosmetics.

Sales in Russia jumped 30 percent. With improvements in Venezuela, Colombia and the Philippines, the company said it was able to overcome weak sales in Japan and Mexico.

Avon shares rose $1.12, to $40.92, on the New York Stock Exchange, after rising as high as $41.85 earlier in the session.

Avon, based in New York, is in the middle of a multiyear revamping that includes cutting jobs, focusing on fewer products and weeding out less profitable goods.

It has also increased advertising spending as part of that plan. In the first quarter, the company spent $71 million — 80 percent more than in the same quarter last year — on new ads and to introduce products like Anew Alternative Intensive Eye Cream and the Ultra Color Rich Lipstick.

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