Pierre-Gilles De Gennes, Nobel Prize Winner In Physics, Dies At 74 Pierre-Gilles de Gennes was an expert on the boundary lines between order and disorder in materials like liquid crystals and polymers.... Read Full Article Suits: A Sweet 16 Party, But Not For Investors An appearance on MTV may offer a clue to how Gary M. Milby spent some of the $19 million that federal regulators contend he ripped off from investors.... Read Full Article How Does A Dragon Look When It Talks? Ask A Wildebeest The filmmakers behind “Eragon” knew they had to step carefully when it came to bringing the movie’s blue dragon to life.... Read Full Article India: In Search Of Nigerian Crude Chasing China in resource-rich Africa, Prime Minister Manmohan Singh is to fly to Nigeria on Sunday in the first state visit there by an Indian prime minister in 45 years. Energy-starved India has bee... Read Full Article Doha Trade Deal Still Possible, Bush Says The United States is willing to make agricultural concessions to reach a new world trade deal if other countries open their markets to more American exports, President Bush said Friday.... Read Full Article |
No Drink Driving, Gamers WarnedThe Scottish government said this week it would pay to insert advertisements discouraging drinking and driving into video games. The £10,000 ($22,700) trial project will see the ads appear on virtual billboards within several games for Microsoft Xbox consoles, including Need for Speed: Carbon, Project Gotham Racing 4 and NBA Live. Scottish transport minister Stewart Stevenson said the number of road accidents was rising, and innovative approaches were needed to reach young people. The government estimates that 73 percent of Britains 15- to 24-year-olds have access to a gaming console at home. "The technology is non-intrusive, subtle, but the message can be seen in the background, loud and clear," Stevenson said. Officials said that if the trial was successful it could be expanded to include other road-safety messages. This is not the first time the government has targeted young Britons with in-game ads. In October the intelligence agency GCHQ announced it was seeking new recruits by placing job ads in games such as Tom Clancys Splinter Cell: Double Agent. AP Tag CloudExternal InformationAdditional InformationToshiba delays launch of ultra-thin TVs...Game Theory: What if You Met the Enemy and It Really Was You, and Then It Happen... Atop TV Sets, Basic Black Boxes Face Competition... Competing for Clients, and Paying by the Click... Where Am I?News Main Page - Business - No Drink Driving, Gamers Warned |
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