Exxon Plans To Lift Output A Million Barrels A Day
Exxon said it would spend much of the record $39.5 billion it earned last year by increasing investment in oil and natural gas projects....
Read Full Article
World Briefing | Asia: Japan: Crack Found In Plane’s Fuselage
Airport workers in Japan found a 28-inch fracture in the fuselage of a China Airlines Boeing 737-800 weeks after another plane flown by the company exploded at another Japanese airport....
Read Full Article
Cablevision Set To Raise The Stakes In Newsday Bidding
Cablevision is preparing a $650 million offer for Newsday, while the owners of The New York Observer have dropped out of the bidding....
Read Full Article
Lowe’s Reports Rise In Profit, Despite Woes In Housing
ATLANTA, Aug. 20 (Reuters) ? The Lowe’s Companies reported a higher-than-expected second-quarter profit and a gain in market share on Monday, saying that sales trends were improving in some regions de...
Read Full Article
Q. ’amp; A.: Red Bulls Midfielder Claudio Reyna On His Homecoming
Claudio Reyna, a four-time member of the United States World Cup team, has returned home to play for the New York Red Bulls of M.L.S. Reyna talked to Jack Bell of the New York Times....
Read Full Article

Microsoft To Provide Ads To WSJ Sites


Filed at 4:10 p.m. ET

NEW YORK (AP) Microsoft Corp. will become the new provider of paid search and contextual advertising links on sites run by The Wall Street Journal, the companies announced Tuesday.

Contextual ads appear as text links at the bottom of stories viewed on the Journals Web site, WSJ.com, inside a box labeled Advertisers Links. Advertisers are charged when viewers click through on the links.

Advertisers also pay to have text links listed in a shaded area at the top of search results when users type in keyword searches on the Journals Web site.

In addition to the Journals main Web site, the deal also affects several other sites owned by Dow Jones & Co., including Barrons.com, MarketWatch.com, AllThingsD.com. Dow Jones is part of Rupert Murdochs media conglomerate News Corp.

Gordon McLeod, the president of The Wall Street Journal Digital Network, declined to say how much revenue those businesses generate. He said the Journal had previously used two different providers for those ads Pulse 360 for the contextual ad links at the bottom of stories, and Business.com for the paid search links.

McLeod said the deal did not affect the Journals online display advertising, which is served by DoubleClick Inc. DoubleClicks purchase by Internet search leader Google Inc. is still being reviewed by European regulators.

Tag Cloud

External Information

Additional Information

United Online Cancels Classmates IPO...
Spammers Employ Stripper to Crack Security...
Sprint Returns a Shot in the Battle of the Bundle...
I.B.M. Increases Outlook and Buyback Plans...

Where Am I?

News Main Page - Business - Microsoft To Provide Ads To WSJ Sites


 
i8news.com