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G.M.’s Advertising Chief To Step Down


General Motors said yesterday that its North American marketing and advertising chief, Mike Jackson, would leave the company June 15.

Mr. Jackson, 50, joined G.M. in 2000 from the Coors Brewing Company and took his current post in March 2006. Mr. Jacksons tenure included a cut in advertising spending, moving G.M.s Cadillac account to Modernista after 71 years with Leo Burnett Detroit, and bringing in an Interpublic Group of Companies unit, Deutsch/LA, to handle Saturn ads from Goodby, Silverstein & Partners.

G.M. reduced its United States ad budget by $714 million last year, to $2.3 billion. In a speech in New York on May 8, G.M.s chief executive, Rick Wagoner, said the automaker had trimmed its budget for traditional advertising and would spend more on Internet-based marketing.

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