Altria Profit Beats Estimates Quarterly profit fell to $2.63 billion on the spinoff of Kraft Foods, but the company raised its forecast for full-year earnings.... Read Full Article 2 Plans And Many Questions On The Uninsured The Democratic candidates have not provided enough detail about their health plans to enable more than guesswork about how they might influence consumers.... Read Full Article Ontario Votes To Keep Liberals In Power With Canada’s next federal election campaign possibly coming as soon as this month, Canada’s Liberals have won a strong majority in the country’s most populous province.... Read Full Article Madonna Visits Orphanage Schoolchildren pelt reporters’ cars with stones to keep them away from Madonna as she visited the place her new son once lived.... Read Full Article Sarkozy Pledges Crackdown On Rioters President Nicolas Sarkozy pledged to hunt down the attacking rioters and bring them to justice.... Read Full Article |
Addenda: Commercial-Free TV, With Sponsorship In ShowCommercial-Free TV, With Sponsorship in Show An effort by a broadcast television network to present a series beginning in the fall with no commercial breaks has gained the support of a major media agency, whose clients will sponsor each episode of the show. MediaVest in New York agreed to buy all the sponsorships in “CW Now,” a 30-minute magazine-style show scheduled for 7 p.m. Sundays during the 2007-8 season. Rather than interrupt the episodes with commercials, the CW network plans to interweave sponsors’ products into segments of each show. A spokesman for CW, Paul McGuire, confirmed a report about the agreement with MediaVest that appeared yesterday in the trade publication Television Week. He and a spokeswoman for MediaVest, Anita McGorty, declined to identify the potential sponsors or discuss how much they would pay. MediaVest, part of the Starcom MediaVest division of the Publicis Groupe, buys commercials for marketers including Kraft Foods, the Masterfoods division of Mars; Procter & Gamble; and Wal-Mart Stores. The deal stemmed from special commercials on CW during the 2006-7 season that the agency created for clients like P.& G. Marketers and networks are integrating products into the plots of shows, a trend called branded entertainment, as viewers gain the power to avoid or skip commercials by using remote controls or digital video recorders. CW, owned by the CBS Corporation and Time Warner, also plans to sell during 2007-8 some commercials that last five seconds, a length that will presumably make them harder to skip. Tag CloudExternal InformationAdditional InformationOracle’s Revenue Climbs 20%, Helped by Acquisitions...Batchelor meets Anglo on coal venture... Interpublic Group Narrows Quarterly Loss... Unilever Profit Falls, but Revenue Edges Up... Where Am I?News Main Page - Business - Addenda: Commercial-Free TV, With Sponsorship In Show |
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